Our commitment to ESG

We have recognised the need and committed to partnering with the right suppliers, non-governmental organizations who meet the environmental standards or are working towards these standards as laid down by the IFRS.

In developing our ESG strategy we at Semad Hygiene have placed a major focus on our social responsibility. While we are a relatively small operation, we recognise that we can still play a significant role.

  • 80% of our staff are involved in helping the homeless in Dublin. We sponsor and serve food to service users on two soup runs every Monday and Wednesday evening.
  • We offer casual work to Homeless people whenever possible.
  • We provide work experience for less abled young adults from St Michaels house.
  • 50% of our ownership and 40% of our staff are female.
  • We have committed to moving to company electric vehicles and using couriers who offer a green service.
  • Barry Carroll has attained a certificate from Cambridge University on Sustainability and Circular Economy Strategies

Mental Health

  • We recognise we have a responsibility to help mitigate burnout and stress with mental health and wellbeing of employees forming the measurable foundation of the ‘S’ within ESG.
  • We see it as the number 1 priority for ESG.
  • We also see wellbeing as an overarching output or result, from a range of important inputs, not as a subset of health and safety inputs.
  • We have realised that the mental wellbeing of our staff has a direct and visible impact on productivity and performance.
  • We support the models of Oxford University Wellbeing Research Centre and Indeed Key indicators for wellbeing/happiness at work
  • We have engaged the services of Stephen McDonald( The Happiness Physio - Speaker, Management and Well-being Trainer ) in the event that any staff member requires one to one advice.


We are a non-governmental organisation, simply put we are a group of people who are passionate about what we do in trying to make a difference to help our stakeholders, employees, customers and our community.

Below is a summary of our major suppliers commitment to sustainability – further details are available on their websites




 MP hygiene


MP Hygiene

Our wiping paper is eco-friendly and has been certified by the ECOLABEL, FSC and PEFC standards. Pure tissue paper is the healthiest solution for both the planet and the consumers, when it comes from FSC and PEFC managed forest and labelled Ecolabel, FSC, PEFC.



MP hygiene activity is 30% greener than the European market average*

*MP hygiene has carried out its carbon footprint using the ADEME method, the analysis covers the entire life cycle of the product. Source: studies carried out by ETS (European Tissues Symposium).



All our fibres are pure cotton wool certified from responsible sources

Eucalyptus fibre is favoured thanks to its rapid growth which allows: better yield + stable quality + more oxygen produced and preserved natural forests.



Manufacturing and processing are integral parts of the business. MP hygiene is an integrated unit that emits ZERO CO2 due to the transport of mother coils.



Each time you use a DESL hand towel, you are participating in reforestation !

Our paper wipers come from sustainably managed forests where every felled tree is replanted.



A pure cotton wool wipe is naturally biodegradable and compostable.

SC Johnson

We’re committed to reducing our carbon emissions, energy consumption and waste; accelerating the transition to a circular economy; and helping drive sustainability efforts that deliver lasting change.

Company on Track to Meet 2025 Commitment to Help Reduce Plastic Waste


· A More Sustainable World


· Plastic Reuse and Recycling


· Company removes 1.7 million kilograms of plastic from primary packaging


· 94% of the company’s plastic packaging is now recyclable, reusable or compostable


· SC Johnson buys more than 90% of our natural raw materials from sustainably managed forests.


· SC Johnson, working with Conservation International, has conserved more than 100,000 acres of tropical forests.


· SC Johnson, are proud to have partnered with Conservation International for more than 15 years to help safeguard forests and preserve natural resources.



· In the 1990s, SC Johnson led the protection of two reserves in Brazil's Caatinga ecoregion.





HPC Polyco

Sustainability milestones

· The vast majority of our polythene bags are already made from recycled plastic, and we are working towards converting those that aren't.

· We were first to market with a range of reusable gloves made in part from recycled plastic bottles (the Polyflex Eco range) and are excited to launch a new addition later this year.

· We have pioneered the switch from plastic to paper stemmed cotton buds, being the first in the market to do so in 2016.

· Also first to UK market, was our paper industrial glove bundle bands, a method we are now working to package all of our applicable industrial gloves in.

· Where gloves need to be single-use for infection control purposes, we offer a world-first solution to reduce glove waste and excess packaging with our SafeDon range.

· We are working tirelessly to implement at least 30% recycled content to any plastic packaging, and even help third parties to use recycled content in their products by sending our 'Fusion' offcuts to car manufacturers to be used in dashboards.

· We have already reduced our electricity consumption by almost half by using solar power and daylight panels and have saved 26% through our onsite timed LED lighting.

· Our R&D team are working hard to pioneer a disposable glove that meets the requirements to be 'home compostable'.

· All our waste cardboard and plastic is bailed on site and sent for recycling.

· We maintain 100% pallet recycling through recovery and repair.

· We have installed 6 car charging stations on site and we are currently converting our full fleet of company vehicles to electric.

· We are compliant with ISO 14001 - Environmental Management.

· All staff were purchased reusable water bottles, and therefore we were able to completely remove plastic cups from site.

· Fairtrade Cotton Programme- improving fair and sustainable cotton farming practices.

· Plastic Bank partnership creates 9 recycling canters in Indonesia to help communities without formal infrastructure manage ocean-bound plastic waste

· Company teams up with Ellen MacArthur Foundation to help accelerate the transition to a circular economy and continue to influence system


Our Vision

To be recognised as a trusted partner to our customers offering sustainable products , professional services and the very best technology.

Our approach is innovative with a focus on sustainability and the circular economy.

  • We want our customers to be confident that when they are dealing with Semad that they are dealing with a trusted partner who will ensure that they receive the highest quality product fit for their purpose. 
  • We want to create a happy and prosperous working environment for our staff and a profitable business for our shareholders
  • We’re specialised, we don’t give out price lists … we solve problems


Our Mission

To work in a professional partnership with our clients, to support them in selecting a suitable sustainable products, solutions and technology to meet their commercial requirements. Our customers can rely on us.